Across the work we’re doing in 2025, one theme has emerged. One clear problem that leadership teams are grappling with. Why are we not making enough progress on our strategy?

A quick note before we begin. We’re all beginning to spot what’s been written by AI. So, I’m confirming that the below was written by a human. One who tries to deliver something useful and interesting into your inbox once in a while. Thanks for reading.

I’d like to take you ‘into the field’, behind the scenes of some of my latest conversations with leaders and leadership teams. There are two themes which have struck me lately.